Why Rolex Is So Famous In The Watch Circle, Replica Watches Rolex

Whether you know watches or not, you must know Rolex.

Whether it is gangster, political circle, or entertainment circle, it is never absent.

Mr. Chung Wing-lun, a famous watchmaker in Hong Kong, once said on a particular occasion,

If I had only chosen to buy one watch, Rolex would be the one.

Rolex is not the most expensive in the watch circle, but it is the most influential.

Why is it so popular? I dug deep into its watchmaking history and watch-selling routines and summarized the following eight points: the first six lay the foundation and the seventh and eighth play tricks.

1. Have your scientific laboratory

At the headquarters in Switzerland, there are several advanced Rolex laboratories equipped with a strong and professional scientific research team and hired experienced physicists, chemists, geologists, and other expert talents.

Physicists and chemists study and explore the specific color numbers required by designers, how to make the production line run more smoothly, and other contents.

Geologists study the properties of stainless steel and precious metals, the purity of diamonds, and other content.

The R&D team must develop new watches and study efficient watchmaking technology. Some research and experimental processes take at least three months. Replica watches rolex.

This spirit of excellence in watchmaking has killed many peers from the beginning.

2. All spare parts are self-produced.

This alone is enough to make the entire bezel awesome.

Any Rolex you wear today, from the dial to the movement, from the crown to the strap, has about 200-400 parts, which are almost all made in Rolex’s factory, except for the watch mirror, watch hands, and other parts that may be outsourced, generally without the need for suppliers. What makes you even more convinced is that even precious metals such as gold, white gold, platinum, and rose gold are all self-made, and only raw materials are purchased from outside. Production lines include foundries, alchemy plants, steel mills, etc. Professionalists are responsible for testing, design, cutting, dial color, admiration, and electroplating. Refuse to outsource services and advocate independent production.

3.Use better steel.

In the early days, Rolex used 316L steel like other brands. 316L steel is a standard steel in the watchmaking industry. Even the famous Patek Philippe and Audemars Piguet now use 316L steel. 316L steel is already excellent as a scalpel steel. In 1985, Rolex tried to use 904L steel for the first time in a few versions, such as Sea-Dweller. In 2003, all steel models were replaced with 904L steel, meaning all production lines related to forging steel were replaced. This is a costly move. Rolex smiled and said nothing. I want to be different. It’s Rolex! After all, “I have what others don’t” is compelling in commercial propaganda. Fake Rolex watches.

Compared with 316L steel, 904L steel is more corrosion-resistant and rust-resistant has a better texture, and is easier to polish. However, it is three times more expensive than 316L steel.

4. Self-developed and hand-assembled movement

The movement is known as the heart of the watch. It is not only a micro-machine but also a work of art.

In terms of origin, it is generally divided into Swiss, Japanese, and domestic movements. All watch friends recognize that the Swiss movement is the best, and the Swiss movement is divided into the self-produced movement and the Swiss basic movement. The basic movement is made by some Swiss manufacturers specializing in movement production, such as ETA and SW. 80% of Swiss watches are purchased from ETA. Watches below 30,000 yuan are not self-developed movements. The reason is simple: expensive!

Those who can independently develop movements are compelling brands.

Rolex develops its own movement and equips all of them by hand (except for non-essential machines). The whole process is meticulous and slow. Things that machines can do must be done manually. Rolex incorporates this meticulous craftsmanship into every production link, regardless of cost. Seeing this, I am convinced by the price tag on his tag. It is expensive for a reason!

5. Abnormal quality inspection

Rolex can be described as obsessive-compulsive disorder in quality inspection, or even more serious than that. The finished products are inspected over and over again to ensure that consumers will not get defective watches. Any Rolex seen on the counter has been abused hundreds of times before leaving the factory. They want to ensure that every watch is functional.

This is not only labor-intensive but also time-consuming. It takes one year to make a Rolex.

6. *-level observatory certification

In the early days, watchmaking technology needed to be more advanced. To prove the accuracy of their products, some Swiss brands sent their watches to the observatory responsible for observing time at the time for fair testing and then issued the certification of the observatory watch. With official endorsement, consumers’ trust has been greatly enhanced. In 1910, Rolex became the first brand to pass the observatory test, and later, it won the title of the most observatory certifications every year.

However, it was not satisfied. Since 2015, it has established a more stringent [Superlative Chronometer Officially Certified *-level observatory precision timepiece certification] to control the daily travel error value within plus or minus 2 seconds.

Now, when you buy a new watch, besides the Rolex green tag, it also comes with another *-level observatory badge and enjoys a five-year global warranty.

Suppose the above six points are to create a reliable, accurate, and durable brand impression. In that case, everyone will stand up and see how he conquers the market with high-level marketing strategies.

7. Cleverly promote their products.

Rolex never uses traffic stars, and corporate executives rarely attend and seldom accept media interviews. They use the same routine to promote their products.

926After the First World War, Rolex launched the world’s first waterproof watch. At that time, a British beauty swimmer, Mercedes Gleitze, was going to challenge the single-person crossing of the English Channel. So they gave her the watch and asked reporters to take pictures of the whole challenge. As a result, after 15 hours of soaking, the watch was perfect and accurate. This incident was regarded as a miracle and made headlines in newspapers. Since then, Rolex has become famous all over the world.

Today, many companies have gone to great lengths to promote their products, pushing them hard and repeatedly emphasizing how excellent their products are. Because it carefully makes watches, Rolex seized the opportunity to use a story to promote its new products, making its brand known to everyone.

Rolex watches appear in all the gangster movies in Hong Kong, China. When Shan Ji ran away in “Young and Dangerous,” Chen Haonan gave a Rolex, which labeled Rolex as “hard currency,” and implanted the impression of “value preservation” in the minds of consumers and also opened the door to the Asian market.

8. Deliberately create scarcity

How many Rolex fans dream of the three models in the picture above? Raise your hands and let me see. I call them “eternally out of stock.” You can hardly see them on any counter in the world. Even if they are available, they will not be displayed. Even if shown, they will be snapped up and sold out in minutes. There are additional conditions and bundled sales if you want to get them. Otherwise, you can find watch dealers in the secondary market, but the price has already doubled, which makes many Rolex fans hate it.

Rather than saying that supply exceeds demand, it is better to say that hunger marketing is used to create the illusion of a tight market.