For practitioners in the automobile industry, the automobile market situation in the past two years could be more optimistic. In 2018, China’s automobile market experienced negative growth for the first time in 28 years. In 2019, China’s automobile production and sales reached 25.721 million units and 25.769 million units, down 7.5% and 8.2% year-on-year, respectively, indicating another decline in output and sales. In such a market environment, if we want to choose the car of the year in 2019, I think “Lexus ES” should be worthy of the name.
Friends who have paid attention to this model should know that the current Lexus ES has been in short supply since its launch in July 2018. The price increase in the end market has become more and more intense. In some markets, there has even been a “price increase of RMB 4″. million; wait for half a year”. Even such a wait for a price increase has kept Chinese consumers’ enthusiasm for this model.
In September 2019, Lexus China also upgraded the safety configuration of the ES model, thus increasing the official suggested retail price. As a result, while waiting for a price increase, another “price increase” naturally caused much controversy. After experiencing price increases, Lexus ES is still waiting for price increases in the terminal market. Buying up or down is indeed the style of Chinese consumers. Lexus sales in 2019 were 200,521 units, a year-on-year increase of 25%, half of which came from Lexus ES. Lexus can continue to grow in the Chinese market, and Lexus ES is indispensable.
In the watch industry, even “novices” who pay attention to watches will know that the Rolex Green Submariner is very valuable, and even the price of a second-hand look is more expensive than the public price of a new look. The reasons, if analyzed, are simple. From a product level, when many watch friends talk about Rolex, they will talk about two words: “patience and precision.” Fake Rolex watches.
“Patience” is very easy to understand; the product quality is good, and the Rolex Green Submariner is a diving watch with a 300-meter waterproof performance, so you don’t have to worry too much when encountering water. Rolex watches use the brand’s unique “Oystersteel (Oyster steel)” and developed the brand’s ingredient formula based on the original 904L steel, which has a special appearance, durability, and anti-corrosion advantages.
Regarding “accuracy,” all Rolex movements are certified by the Swiss Super Observatory. The Rolex Green Submariner is equipped with the Cal.3135 movement, officially known as the “King of Automatic Winding.” The Rolex Blue Hairspring can effectively resist temperature and impact on the replica watch. Impact. “Precision” should be the most essential quality of a look, but not all big watch brands can achieve it. Rolex brand watches can make the product so stable, and the reputation of many consumers is undeniable.
In addition to “patience and precision,” Rolex Green Water Ghost has had extraordinary significance since its birth. The production itself is lower than that of the black Submariner. Green is Rolex’s most classic brand color, and it’s no surprise that the green Submariner has become the most famous watch of the Rolex brand. Due to the terminal’s supply and demand, too many people want it, but the capacity is limited. This has also led to requirements for tie-ins in the primary market and crazy price increases in the secondary market.
In the automobile market, Lexus ES is one of the best value-preserving models in its class. To sum up the reasons, the main reasons are good product quality, economical and fuel-saving, and perfect after-sales service. Compared with traditional luxury brands such as Mercedes-Benz, BMW, and Audi, with hundreds of years of history, Lexus, founded just over 30 years ago, can only be classified as a “little brother” in terms of historical heritage. Being able to gain a chance of survival in front of Big Brother naturally has its uniqueness. On the other hand, the same goes for the Rolex brand. Compared with traditional watchmakers with a long history, such as Patek Philippe, Vacheron Constantin, and Blancpain, Rolex has a short history. However, its product innovations in materials and its insistence on creating precise movements allow it to Have many fans worldwide.
Consumers’ recognition of the products themselves is behind the price increases and value preservation of Lexus ES and Rolex Submariner. Whether it is the automobile or watch industry, there has always been discussion about “what is a good car and what is a good watch.” We have found the answer from the Lexus ES and Rolex Green Submariner: return to the product itself, do what cars and watches should do, and even face potent opponents, you can find your way. What do you think?
Dial Color: Green Dial
Model: 116610LV
Band Length: 18cm
Gender: Men’s
Case Size: 40mm
Band Color: Silver-tone
Series: Submariner
Case Thickness: 15mm
Brand: Rolex