A recent research report from Morgan Stanley showed that secondary market prices for the most traded watches, such as Rolex, Audemars Piguet, and Patek Philippe, are at their lowest point in two years.
The report stated that watch prices of the three major watchmaking brands began to plummet in March 2022 after experiencing sharp increases in the previous 18 months.
As of the end of 2022, the prices of the 60 most traded watches in the WatchCharts Overall Market Index were down 26% from their peak in March.
The secondary market has been more stable since the start of 2023 but still fell a further 8% in June compared to January, according to the WatchCharts Index.
From the data point of view, Rolex prices fell the smallest, at 2%, while Patek Philippe and Audemars Piguet fell even more, at 7% and 8%, respectively. Replica Rolex.
Overall, the prices of the most traded watches are now back to June 2021 levels but are still higher than the retail prices of models with longer waiting lists.
According to the Morgan Stanley report, 89 watches (accounting for 72% of the number of eyes tracked by WatchCharts) are priced higher on the secondary market than authorized dealers. Almost half of the watches are from Rolex, and the rest are from Patek Philippe, Audemars Piguet, and Vacheron Constantin. Patek philippe replica.
It is worth noting that the WatchCharts index analyzed the advertised price and sales price in the secondary market, which are much higher than dealers’ prices when buying watches. Of course, dealers must profit after appraisal, repair, and refurbishment costs, hence the price difference.
Morgan Stanley pointed out that Rolex, Audemars Piguet, and Patek Philippe continued outperforming brands owned by listed groups such as Richemont and Swatch.
The secondary market price of Omega watches in June was 28% lower than the retail price (-26% in February). Of course, this may be affected by the rising costs of new watches worldwide.
Regarding the professional watchmaking department of Richemont Group, the secondary market price in February was 13% lower than the retail price, and the gap further widened to 19% in July. Some models performed better than average, including Vacheron Constantin’s All-Sea Watches and IWC Pilot’s Watch ceramic watches.
Has the market bottomed?
Looking forward, Morgan Stanley expects secondary market watch prices to fall further in the third quarter of 2023 as inventory levels remain high compared to the period of price increases.
Band Length: 20cm
Series: Gmt Master Ii
Case Size: 40mm
Dial Color: Black Dial
Gender: Men’s
Brand: Rolex
Movement: Automatic
Model: m126710blro-0002
Case Thickness: 15mm