Bucherer Became The Sole Partner Of The Rolex-certified Second-hand Replica Luxury Watches Project.

Bucherer announced it had become the first and only authorized dealer to sell Rolex-certified pre-owned watches. Bucherer has been in the second-hand watch business since 2019.

The Bucherer-certified pre-owned watch space in Covent Garden, London, has been adjusted to create a separate exhibition and sales area for Rolex-certified pre-owned replica luxury watches.

Further back, in January 2018, the Swiss retail giant acquired Tourneau in the US. The latter has developed second-hand swiss models replica watches into the second-largest business line; the most significant business is the sale of Rolex watches. In addition to obtaining Tourneau’s boutique network in the United States, understanding and embracing the second-hand watch market is also the primary motivation for Bucherer to acquire Tourneau.

The certified pre-owned watch exhibition area of Bucherer’s iconic Time Machine flagship store in New York will join the Rolex Certified Pre-Watch Program next year.

Bucherer also acquired Britain’s The Watch Gallery a year ago, then one of the leaders in e-commerce for luxury watches in Europe. Compared with building second-hand watches and e-commerce businesses from scratch, Bucherer chose a more straightforward and effective direct mergers and acquisitions method.

Bucherer has 38 stores in Europe – 16 in Switzerland, 13 in Germany, 6 in London, and 3 in Vienna, Paris, and Copenhagen – 25 of which participate in the Rolex-certified pre-owned watch program. All Rolex-certified second-hand watches sold by Bucherer are certified by Rolex and enjoy a two-year warranty from Rolex. In addition to second-hand watches, Bucherer will present Rolex-certified second-hand watch accessories, including certified second-hand watch labels, watch bags, and warranty card wallets.

Bucher said: “The new project offers Bucher customers an outstanding added value that is unlike anything else on the market. Through this cooperation, the two companies have achieved the ultimate in security and transparency, while Baocar Carl’s customers can rest assured to buy Rolex-certified watches.”

The program will be rolled out to the US market later due to Bucherer/Tourneau having an extensive inventory that would take a lot of time and money to complete the certification process. A spokesperson for Bucherer confirmed, “From December 1, 2022, 100% of all Rolex-certified pre-owned watches sold by Bucherer will be Rolex-certified.”